Sharon Native Launches New Marketing Agency

Allston, MA resident and Sharon, MA native Scott Selenow is pleased to announce the formation of his new Boston-based marketing company, Immerse Agency – a full-service marketing agency specializing in media buying, public relations, graphic design, street teams and non-traditional marketing vehicles for both regional and national clients. 

“This move is well-timed to take advantage of the changes in the industry,” said Selenow. “With the fragmentation of the media market, reaching consumers is an ever-changing and evolving landscape. We’re fortunate to have a team that is sharp and innovative and who collectively strives to change the norm. At the forefront of the transition is our belief that you don’t advertise to consumers, you touch them; where they live, eat, work, play and socialize. And at Immerse Agency, we’ve developed a team of marketing gurus who are quite good at it.” 

At the mere age of 28, Selenow has already made a name for himself throughout the marketing community. Having experience in over 25 major media markets across North America, Selenow has worked with more than 100 of the biggest entities in the world, from major hotels and restaurant chains, to national non-profits, professional sports teams, retailers, tourist destinations and more. 

After graduating cum laude with a marketing and business degree from the University of Massachusetts Amherst in 2007, Selenow joined The Gold Group – a sports and entertainment marketing, public relations, and promotional agency based in Massachusetts. He quickly took on the large role of Field Marketing Director and in five short years, established himself as one of the leading promoters for big name events in the nation. His efforts have set numerous records at attractions across the country, and have helped sell more than six million tickets to date for some of the most well known sports and cultural venues in the world. 

With his experience, longstanding contacts and passion for the industry, Selenow is favorably positioned for the launch of his new agency, and believes that the team he has built at Immerse is poised to set new industry standards. 

“Our team truly thrives on its ability to develop campaigns that inspire, excite and amaze our clients and, in turn, their customers,” said Selenow. “We are able to tap into a breadth of capabilities and know-how to identify just the right mix of marketing platforms to achieve the individual goals of each organization we work with, and it results in great campaigns. I believe in this transition; we enjoy what we do and it shows in our work.” 

Immerse Agency is located in Boston, Massachusetts. The firm currently represents a variety of clients both regionally and nationally, including serving as the agency of record for the Ronald Reagan Presidential Foundation during their latest critically-acclaimed exhibition, Lincoln: The Exhibition, which is now open in its world premiere at the Simi Valley, California-based venue. For more information about Immerse Agency, or to learn more about services provided, call (781) 974-3250 or visit www.immerseagency.com.