Mailed 'Happy New Year' Cards Become A Thing Of The Past
Now, it's Happ-'e' 2012.
The scanty number of cards filling our mailbox this holiday season caused me to question our family's popularity.
"No one likes us anymore," I said half joking to my husband.
Sorting through the stack of envelopes in my hand, I opened the one holiday card we received that day.
Could it be that our once-a-year friends from our past jobs and past lives stopped sending cards for reasons that have nothing to do with their attachment to us?
After all, we didn't send them cards this year either. Are we part of a trend?
The Opinion Research Corporation polled more than 1,000 U.S. consumers and found that although 83 percent liked the idea of sending holiday cards, one in four did not plan to send them in 2011.
Why? People cited lack of time, the expense, and the inability to locate or an unwillingness to look up addresses.
I can understand the time crunch, and tightening the belt on the family funds, but coming up short on addresses puzzles me. Using the Internet, you don't need the investigative skills of a CSI unit to find the addresses of anyone from a third grade teacher in Hootsville,Texas to an ex-boss who moved from Boston to Baltimore and back again.
Instead of using the web to look up addresses at holiday time, I think more folks are using the web to reach out with e-greetings.
The Internet can carry a video clip, a photo, or a sentimental holiday message to everyone on your Facebook Friends list in the time it takes to write out one envelope, lick it shut, and affix a 44- cent stamp. Why send a paper card when you can send a creative and funny video?
By far the most entertaining holiday card we received this year was a JibJab music video set to "Rockin' Around The Christmas Tree." Photos of family members were inserted onto the heads of singing and dancing elves. They prepared a log cabin for the holiday by carrying in the tree, vacuuming, and clinking cups of hot chocolate. In the hilarious finale, they play musical instruments in a family band. That card was impossible to watch without smiling.
Boxes of unsent cards and CVS copies of a photo of our daughter still cover our dining room table that resembles a landfill of scenes of snowflakes, holly branches, dreidels and latkes. Hanukkah and Christmas have passed. We barely ruffled the piles. Very few cards traveled from our dining room to the post office to the houses of friends or family. The cards I exchanged were taped to the gifts I hand delivered.
Ambivalent about sending out cards this year, I did what I always do when I can't decide: nothing. As if to highlight my situation, on Christmas Day I turned to the front page of The Globe's Ideas section. Cheery and nostalgic cards appear with Mark Feeney's article about the history of Christmas cards titled, "The Art of Christmas Past." Ten years from now, will he write a follow-up article called, "The Ghost of Christmas Cards Past" documenting the quaint, defunct custom of snail mail cards replaced by holograms and 3-D e-greetings?
I can't explain why I didn't send out cards this year; I had the stamps, the cards, and the addresses. None of my friends know why they let the tradition fall by the wayside and let their Facebook page take over. Inadvertently, we joined the group of people for whom the idea of sending old-fashioned holiday cards is more attractive than the act of doing it.
Cindy
3:50 pm on Wednesday, December 28, 2011
Hi Elissa,
I enjoyed reading your column as I always do. I think the trend of not sending out snail mail cards is another indication of our evolving or distintegrating civilization, depending on how we view change. We are moving forward. Sometimes it's scary to think of all we've left behind: rabbit ears, transistor radios, cassette tapes (and someday) paper books. Already, the electronic delivery of holiday cards or videos is giving Hallmark a run for its money. Those of us who remember a different day can view this as a frightening indication of the end of the world or we can view it as a natural progression of human society. I haven't yet made up my mind. I don't blame you for not doing anything with that pile of cards on your table. When in doubt, sit tight. Nice column.
Elissa C. Rosenthal
7:52 pm on Thursday, December 29, 2011
Cindy, thanks for your thoughtful comments. Just as books will never be completely replaced by e-readers, I think traditional paper cards will never become obsolete. Hallmark will have to work harder to compete with the bells and whistles of e-cards. Although my holiday cards never went out this year, I am sending my Happy New Year's wishes to you and everyone else!
Mary Newman Huber
6:27 pm on Wednesday, December 28, 2011
Fun article; thanks! Even though I'm a writer, I prefer the e-cards to the paper versions. For one thing, they don't clutter up the landfills. For another, they're more fun --- music, dancing, singing -- how can we stick all that delightful action in a paper envelope? The Post Office's automated equipment would flatten the dancers, anyway . . .
Elissa C. Rosenthal
8:05 pm on Thursday, December 29, 2011
Mary, thanks for reading and your nice comment. As a writer, the e-version of holiday cards disagrees with my need to add hand written comments, but it agrees with my stressed out schedule leading up to the holidays. Personalization on e-cards is possible with photos and added sentiment. Good point about going green during the holiday of red and green. Ha, Ha... funny image of the dancers huddled in an envelope going through the post office equipment.
Orest D
12:49 am on Thursday, December 29, 2011
It looks like by your survey that 80 % send snail mail which is also my preference.
Ecards are a waste a time, it takes a second to delete, just like the thought behind it.
For someone to send a snail mail card i know there is thought and caring behind it!
Another problem with Ecards is the security risk potential.
Just my 2 cents, Merry Christmas and Happy New year.
Elissa C. Rosenthal
8:12 pm on Thursday, December 29, 2011
Orest, I always appreciate a contrasting opinion so thank you for offering your "2 cents." I see your point, but I must say, I have not yet deleted the JibJab card I referred to in my article because it was so clever and entertaining. Still, it is less tangible and permanent than the photo holiday cards I've saved from year to year. Happy holidays to you, too!
Mary Newman Huber
9:23 am on Thursday, December 29, 2011
Interesting comment, Orest. I must disagree about "it takes a second to delete, just like the thought behind it." I subscribe to (and pay for) several e-card services, and each e-card I send out is carefully crafted to the recipient. I put a LOT of thought to picking out a special e-card for each person. I always write a personal message in the e-card, and I never send out a "gang" of non-personalized e-cards. It takes time and attention to get each e-card right, and if the recipient wants to, he/she can download it or save it on their computer. For you to imply that there is no thought and caring behind a e-card indicates that you don't know how to use e-cards in a thoughtful and caring manner.
Suzette Standring
5:13 pm on Friday, December 30, 2011
I sent cards but only to out-of-state friends. To my local friends, I sent holiday emails with photos attached. I think of it as "going green." My preferences are: Photo cards or e-cards. I save the animation ones to share with my granddaughters. There are some very entertaining and creative e-cards, and I find them just as thoughtful.